Intel Starts To Get Serious About Mobile, Names New Team

The perfect tag for this would be: What took you so long? Intel seems to finally consider the mobile device market as a business they should ponder. If we remember back in the old Windows Mobile days, the Intel XScale processor was quite the chip to beat, but then they decided to sell their whole mobile division to Marvell Technology. Now, five years later, Intel has decided to merge four separate product groups to for one single department focused on mobile products for smartphones, tablets, netbooks and wireless communication technologies.

As part of an even more interesting move is the fact that Intel decided to name Mike Bell as the leader of this mobile division. I know he probably doesn't ring a bell, but he was part of the team that designed and built the first generation iPhone, and which later was pulled into Intel after working for Palm. The team also includes Herman Eul, who previously came from Infineon, which also worked on the communication chips of the iPhone.

Call this a quick recovery move after loosing the ability to provide chips for the iPad? Could be. This sadly has already happened before, about a year ago. We're not really sure if they will go forth with all that it'll take to gain some market share in this round, but if they don't, we do see them slowing sales just as fast as the PC market is after Tablets became a competitor.