U.S. consumers spent $1.1 billion on Green Monday, up 19% from the same day last year according to comScore. Green Monday was the third heaviest day behind the record-setting Cyber Monday, when consumers spent $1.25 billion, and Monday December 5th, when consumers spent $1.17 billion. “Green Monday was another exceptional day for the online holiday shopping season, posting more than $1.1 billion in sales with a growth rate of 19 percent versus last year,” comScore chairman Gian Fulgoni said. “Green Monday also kicks off what should be the heaviest week of the year for online shopping, where we could see several billion dollar spending days, punctuated by Free Shipping Day on Friday, December 16.” The research firm recently said that holiday spending this year is already approaching $25 billion. ComScore’s full press release follows after the break.
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