Google seems so challenged by it, that rumors have it that they're already working on a new service under Codename Majel. Those of you familiar with Star Trek: The Next Generation may remember this name from the computer voice, and trust me, it's far better than something like Siri, which translated in Japanese means something I can't even write here!
Contrary to what Apple did by purchasing a company with Siri's technology, it seems that Google is approaching this as an in-house project handled by Google X, the same experimental group in charge of things like self-driving cars. According to the rumors, Majel is apparently a full-fledged Google product with a full 24/7-support team, which even planed to deliver something by the end of this year, which pretty much just ended without it. It seems to be more of a Google service across all platforms, which will implicitly become something that Android will adopt.
Sadly it's too early to know if this is more than just a rumor, or even something we should consider possible soon, but one thing I do know is that it will happen.
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